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What is Competitive Marketing?

Competitive Marketing is the acquisition and assimilation of competitive intelligence into the marketing, sales, and business functions to better position and differentiate your company, products, and services.

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  • Competitive Analysis

  • Market Analysis

  • Technical Tear-downs

  • Win/Loss Analysis

  • Field Feedback

  • Customer Satisfaction/Sentiment

  • Competitor Sales Process

  • Digital Marketing data

  • Competitive Intelligence

  • Analyst Relations

  • Customer retention programs

  • Awareness initiatives

  • Competitive Replacement initiatives

  • SEO refinement

  • Strategy Refinement

  • Product/Service requirements

  • Sell Against Guides/Battlecards

  • Responses to market events (internal)

  • Thought Leadership, POVs

  • Digital and Marketing

  • Customer acquisition programs

  • Public Relations

  • Positioning, messaging, and differentiation

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  • Attract new customer segments

  • Grow, retain and upsell existing customer segments

  • Increase salesforce effectiveness and KPIs

  • Invest in innovation and product lines
    NPI or EOL

  • Invest in functional groups or reallocate budget

  • Strategy

  • M&A

Learn, Share & Connect

Level up your CI and marketing game at the Competitive Marketing Summit! Join a community of leaders and walk away with actionable strategies for 2025.

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